For a couple of months had the opportunity to play fashion designer. I worked for the talented Leila Shams and was asked to help design clothing for her fall 2014 collection. Some of the dresses I designed ended up in her show during New York Fashion Week. One of them were featured in blogs and magazines. See the full collection here.
Leila Shams, Lead Designer
Hedvig Astrom Kushner, Designer
Video / Photo:
Director: Kyle McMorrow
DP: Hayley Kolan
Art Directors: Hedvig Astrom Kushner, Michael Kushner
Washington Square News, Bustle, NY Daily News, Ok! Magazine, Fashion 360 , Haute Diary, Moda&Estilo
Me and my friends wanted to engage people in the 2012 Presidential Election. It didn't take much. We put up around 50 posters and let democracy do the rest. People went nuts on Instagram and the idea was broadcasted on CNN the night before the Election. Read more about it at gumelection.com.
CD / Copy: Stefan Haverkamp, James Cooper
Art Director: Hedvig Astrom
CNN, Mashable, Buzzfeed, Creativity Online, AdWeek, Neon Mag, I Believe in AD, Daily Inspiration, Street Art Utopia,PSFK, Agency Spy, Ad of Da Month, Gothamist, Huffington Post
At Mother New York me and my team partner came up with this idea for LG mobile at Virgin Freefest. The task was to get intoxicated festival goers to choose a phone demo over a performance by M83 or Jack White. Our solution was to create the best experience on the festival. We used the drawing function on the phone to let people draw live portraits on their friends. In the end, people stood in line for twenty minutes just to try it.
Agency: Mother New York
CD: Daniel Carlsson, Jed Grossman
Creatives: Hedvig A Kushner, Susanna Sodergren
Lead Designer: Henrik Walse
Target's clothing section has more to offer than white tees. To demonstrate that we put on a style show in Miami, Chicago and LA where three stylists competed against each other in a style-off, dressing models in head-to-toeTarget. The winning look was chosen by a judge panel with talent like Ikram Goldman, Vashtie Kola, Mikey Boardman and Shaun White, and votes from the audience. The show attracted thousands of guests and PR. Here's what The Hollywood Times wrote about it.
Agency: Mother New York
Creative Director: Tom Webster
Creative Team: Hedvig A Kushner, Whitney Yando
Lead Designer: Candice Ralph
With this campaign we wanted to encourage Brits to make more of their gardens this summer. To get rid of the silly gnomes and start utilizing their garden. The campaign also included this TVC.
Agency: Mother London
Creative Directors: Tim Mcnaughton, Freddy Mandy
Creative Team: Hedvig Astrom Kushner, Oscar Müller
I love people and the way a portrait can capture them. These photos are of my friend Linn. Some of my portraits have been showcased in the British photo exhibition 200 Faces by The Photographic Angle.
For Mother's Day I wanted to do something nice for NYC moms. I put up stickers in the subway asking people to give up their seat for a mother. The project was quickly picked up by media.
During an internship at DDB Stockholm, me and my cw came up with an idea for VW's smallest car ever, that turned the car buying experience into something social. The concept won us some student awards.
AD: Hedvig Astrom
CW: Katharina Merhaut
Remark, ADC Germany 2013
Bronze Bullet, Young Guns 2012
Winner, Applied Arts Magazine 2012
Silver World Medal, New York Festivals 2012
Finalist, Future Lions 2012