H&M social
paid and organic
For two years, we worked to transform H&Ms social media presence. During that time, I periodically lead and managed the creative social media team for all global fashion channels on Meta, Google and TikTok.
ON ORGANIC, we went from posting UGC and campaign content, to channel adapting all content, creating a consistent look and feel across BUs. Our changes resulted in average reach increasing by +54% per post and +42% per story. The changes also resulted in revenue increasing by 19% yearly through organic social .
ON PAID we redesiged, automated, measured tested and adaped reach for the ads, resulting in an increased CTR for CA ads by 150% to a 46% lower CPA.
During our time at H&M, we also helped launch the brand on TikTok, and created a Take Care Series in line with their sustainability goals.
Agency: Kurppa Hosk Communications / ARC
CREATIVE TEAM:
CDs: Hedvig Olsson-Prescott, Ben Datmo, Zowie Bubalo
ADs: Johanna Nyberg, Malin Nyström, Elin Levander
Designers: Tash Playell, Kristin Sanström, Joakim Engström, Evelina Hallen
CWs: Jimmy Hellkvist, Gina Robilliard
Motion Designers: Patrik Johnsson
